Privacy Policy

Effective Date: July 1, 2025

This Privacy Policy describes how Cherish Medspa LLC (dba LYV The Wellness Space) (“LYV”, “we”, “us”, or “our”) collects, uses, shares, and protects your information through our website, services, and clinical operations. By using www.lyv-wellness.com or receiving services from LYV, you consent to the data practices outlined below.

1. What We Collect

A. Personally Identifiable Information (PII)

We may collect:

  • Name, date of birth, phone, email, and mailing address

  • Emergency contact information

  • Payment and billing details

B. Protected Health Information (PHI)

As a provider of health services, we may collect:

  • Medical history, lab results, prescriptions, clinical notes

  • Consultation recordings or intake forms

  • Information shared during telehealth, in-person visits, or diagnostics

C. Technical & Web Information

  • IP address, browser type, device ID, referral URL

  • Usage patterns, page views, clicks, time spent on site

  • Cookies and pixels (see Section 8)

2. HIPAA & PHI Protections

LYV complies with the Health Insurance Portability and Accountability Act (HIPAA). We:

  • Store all PHI in encrypted, access-controlled platforms

  • Limit PHI access to licensed providers and authorized personnel

  • Require HIPAA training for all staff

  • Monitor and audit PHI use regularly

  • Maintain a breach notification policy in accordance with federal law

Your rights under HIPAA:

  • Access and request copies of your health records

  • Request corrections to inaccurate PHI

  • Receive a record of disclosures upon request

  • Revoke authorizations previously given

  • File complaints with the U.S. Department of Health & Human Services (HHS)

For HIPAA-related inquiries: privacy@lyv-wellness.com

3. How We Use Your Information

We use your data to:

  • Deliver clinical care and wellness services

  • Schedule and manage appointments

  • Coordinate lab testing and diagnostics

  • Provide telehealth services

  • Process secure payments

  • Communicate with you via email, phone, or SMS

  • Meet legal or regulatory obligations

We do not sell your data. Ever.

4. Information Sharing

We may share your information with trusted third parties who support our operations:

  • Electronic Health Record (EHR) systems

  • Telehealth platforms

  • Labs and diagnostic vendors

  • Payment processors (e.g., Stripe, Square)

  • Marketing software (e.g., email service providers)

  • Government agencies, courts, or emergency responders if required by law

All vendors are required to adhere to strict data privacy standards, including HIPAA where applicable.

5. Data Retention

  • PHI is retained for 7 years minimum, as required by Ohio law

  • Payment and financial records are kept for tax and compliance purposes

  • Marketing and web data is retained up to 3 years, unless opted-out sooner

6. Your Privacy Rights

You have the right to:

  • Access or request copies of your personal or medical data

  • Request corrections to inaccurate information

  • Request deletion of non-medical personal data (where permitted)

  • Withdraw consent for future use of your data

  • Opt out of email marketing at any time by clicking “unsubscribe”

To exercise your rights, contact: privacy@lyv-wellness.com

7. Children’s Privacy

We do not knowingly collect or store personal data from individuals under 18 years of age. Services for minors require documented consent from a legal guardian and must be approved by LYV leadership.

8. Cookies and Tracking Technologies

We use cookies and third-party analytics tools (e.g., Google Analytics) to:

  • Track user behavior

  • Improve site performance

  • Personalize your web experience

You may disable cookies through your browser, but this may impact site functionality.

9. Data Security

We implement physical, administrative, and technical safeguards to protect your information:

  • End-to-end encryption for data transmission and storage

  • Access restriction based on user roles

  • Secure login credentials with multi-factor authentication

  • Staff training and risk assessments

  • Daily data backups and audit logs

10. International Data Transfers

If you access LYV services from outside the United States, your information may be transferred to U.S.-based systems. LYV ensures all data transfers comply with applicable privacy safeguards.

11. Policy Updates

We may modify this Privacy Policy from time to time. Updated versions will always be posted at:
👉 https://lyv-wellness.com/privacy-policy/

Material changes will be communicated via website banner or email, and continued use of our services indicates acceptance of the updated policy.

12. Contact Us

For privacy concerns, HIPAA questions, or to exercise your rights, contact:

Privacy Officer
Cherish Medspa LLC (dba LYV The Wellness Space)
2400 Superior Ave ESte 205Cleveland, OH 44114
📧 privacy@lyv-wellness.com
📞 (216) 815-2244